Top Corporate Video Trends to Watch This Year

In the fast-evolving world of business communication, corporate videos have become a vital tool for engaging audiences, building brand identity, and conveying messages effectively. As technology advances and viewer preferences shift, staying updated with the latest video techniques is essential for companies aiming to make a strong impact. This year, several exciting trends are shaping how businesses create and use corporate videos. Understanding these trends can help organizations produce content that resonates, drives engagement, and achieves their goals.

Embracing Interactive Video Content

One of the most significant shifts in corporate video production is the rise of interactive videos. Unlike traditional videos that play passively, interactive videos invite viewers to engage actively by clicking, choosing options, or answering questions. This approach increases viewer involvement and retention, making the message more memorable.

How to Use Interactive Videos Effectively

• Product Demonstrations: Allow viewers to explore different features by clicking on hotspots.

• Training Modules: Incorporate quizzes and decision points to reinforce learning.

• Customer Testimonials: Let viewers select which stories to watch based on their interests.

  
  

Interactive videos can be created using platforms like H5P, Vidyard, or Wistia, which offer tools to embed clickable elements and track viewer behavior. This data helps marketers understand audience preferences and tailor future content accordingly.

Interactive video engagement on a touchscreen device

Leveraging the Latest Video Techniques for Authentic Storytelling

Authenticity is a powerful currency in corporate communication. Audiences today prefer genuine stories over polished sales pitches. The latest video techniques focus on creating authentic, relatable content that builds trust and emotional connections.

Techniques to Enhance Authenticity

• User-Generated Content: Encourage customers or employees to share their own videos, which can be compiled into a compelling narrative.

• Behind-the-Scenes Footage: Show the human side of your company, such as day-to-day operations or team activities.

• Documentary Style: Use natural lighting, handheld cameras, and unscripted dialogue to create a raw, real feel.

  
  

Incorporating these techniques helps companies present themselves as transparent and approachable, which can improve brand loyalty and customer engagement.

Authentic behind-the-scenes corporate video shoot

Harnessing the Power of Short-Form Videos

With shrinking attention spans and the dominance of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form videos have become a dominant format. These videos, typically under 60 seconds, are perfect for delivering quick, impactful messages.

Why Short-Form Videos Work

• Easy to Consume: Viewers can watch them anytime, anywhere.

• Highly Shareable: Their brevity encourages sharing, increasing reach.

• Cost-Effective: They require less production time and resources.

  
  

Tips for Creating Effective Short-Form Corporate Videos

1. Start with a strong hook in the first few seconds.

2. Focus on one key message or call to action.

3. Use captions or text overlays for viewers watching without sound.

4. Optimize for mobile viewing with vertical or square formats.

   
   

Short-form videos are ideal for announcements, product teasers, quick tips, or event highlights, making them a versatile addition to any corporate video strategy.

Short-form video playing on a mobile device

Incorporating Advanced Animation and Motion Graphics

Animation and motion graphics continue to be popular tools for explaining complex ideas in an engaging way. Advances in software and design techniques have made it easier and more affordable to produce high-quality animated content.

Benefits of Using Animation in Corporate Videos

• Simplifies Complex Information: Visual metaphors and infographics make data easier to understand.

• Enhances Brand Identity: Custom animations can reflect a company’s style and tone.

• Increases Engagement: Movement and color attract attention and keep viewers interested.

  
  

Popular Animation Styles to Explore

• 2D Explainer Videos: Clear and straightforward, perfect for product or service overviews.

• Whiteboard Animations: Hand-drawn style that feels personal and educational.

• 3D Animation: Adds depth and realism, suitable for product demos or architectural visualizations.

  
  

Using animation strategically can elevate corporate videos, making them more memorable and effective.

Optimizing Videos for Accessibility and Inclusivity

Creating videos that everyone can access and understand is not just ethical but also broadens your audience. Accessibility features improve user experience and comply with legal standards in many regions.

Key Accessibility Features to Implement

• Closed Captions: Provide text for spoken content to assist viewers who are deaf or hard of hearing.

• Audio Descriptions: Narrate visual elements for those with visual impairments.

• Clear and Simple Language: Avoid jargon and complex sentences.

• High Contrast and Readable Fonts: Ensure text is easy to see and read.

  
  

By prioritizing accessibility, companies demonstrate social responsibility and enhance their reputation.

Staying Ahead with Emerging Technologies

Emerging technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are beginning to influence corporate video production. These tools offer new ways to engage audiences and personalize content.

Examples of Emerging Tech in Corporate Videos

• VR Tours: Virtual walkthroughs of facilities or events provide immersive experiences.

• AR Overlays: Interactive product demos that overlay digital information on real-world views.

• AI-Powered Editing: Automated video editing tools that speed up production and customize content for different audiences.

  
  

While these technologies may require investment, they offer innovative ways to stand out in a crowded market.

Final Thoughts on Adapting to Video Trends

Keeping up with the latest video techniques is crucial for businesses looking to communicate effectively in today’s digital landscape. By embracing interactive content, authentic storytelling, short-form videos, animation, accessibility, and emerging technologies, companies can create compelling videos that resonate with their audiences.

For those interested in exploring how these corporate video trends can be applied to their own projects, consulting with experienced video production professionals can provide tailored strategies and creative solutions.

Staying informed and adaptable will ensure your corporate videos remain relevant, engaging, and impactful throughout the year and beyond.